When a Student Wants to Quit, What Do You Do (or Say)?
When a martial arts student wants to quit, your words decide whether they stay. What to say, the real reasons behind it, and how to win them back.
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Ron Sell on operations, marketing, retention, KPIs, and mindset for martial arts business owners.
When a martial arts student wants to quit, your words decide whether they stay. What to say, the real reasons behind it, and how to win them back.
Want more martial arts students? Fill your trial calendar with a 3-step system you run from your phone: capture the lead, book the trial, confirm the appointment.
A 3-minute, 4-question phone call is the best martial arts student retention tool you have. Here is exactly what to say to win back students who went quiet.
Your school doesn't have a time problem. You have a 'you're still doing everyone's job' problem.
If you wait for the parent to bring up summer, you've already lost.
Your school doesn't have a summer problem. You have a structure problem.
The cancellation conversation isn't the problem. The fact that you're having it at all IS the problem.
We treat leads like a transaction, then wonder why they ghost us.
You do not have a lead problem. You have a leak problem.
Martial arts school owners have gotten lazy with their marketing, and it is hurting their ability to get new members.
If a simple checklist can save lives on an airplane, a simple checklist will also save students from quitting.
If all you did was look at the seven most important KPIs every day, you could run a highly successful and highly profitable martial arts school.
Here is the biggest silver bullet magic trick you can do as a school owner: Give a damn.