How to Market a Martial Arts School: Put Eight Lines in the Water
Learn how to market a martial arts school by casting eight lines instead of one: a simple way to diversify your marketing so a slow month never sinks your enrollment.
For martial arts school owners
Grow your school.
Faster.
Marketing, retention, KPIs, and operations playbooks from Ron Sell's 20+ years running schools. Trusted by 12,000+ instructors and owners.
RON
What Ron writes about
The school owner's playbook.
01
Marketing for New Students
Filling the funnel with the right people.
02
Enrollments
Turning trials into long-term members.
03
Retention & Attrition
Keeping members engaged and present.
04
Martial Arts Operations
Systems that run the school for you.
05
KPIs, Stats & Metrics
The numbers every owner must know.
06
Mindset
The inner game of building a business.
From Ron's blog
Recent thinking.
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How to Handle Enrollment Objections in Martial Arts: Answer Them Before They're Asked
Learn how to handle the four most common martial arts enrollment objections (time, money, commitment, trust) by answering them before a parent ever asks.
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When a Student Wants to Quit, What Do You Do (or Say)?
When a martial arts student wants to quit, your words decide whether they stay. What to say, the real reasons behind it, and how to win them back.
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How to Get More Martial Arts Students: The 3-Step Lead-to-Trial Flow You Run From Your Phone
Want more martial arts students? Fill your trial calendar with a 3-step system you run from your phone: capture the lead, book the trial, confirm the appointment.
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Martial Arts Student Retention: The 4-Question Phone Call That Wins Drifting Students Back
A 3-minute, 4-question phone call is the best martial arts student retention tool you have. Here is exactly what to say to win back students who went quiet.
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You Don't Need More Hours. You Need to Get Off the Mat.
Your school doesn't have a time problem. You have a 'you're still doing everyone's job' problem.
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If You Wait For The Parent To Bring Up Summer, You've Already Lost
If you wait for the parent to bring up summer, you've already lost.
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Your School Doesn't Have A Summer Problem
Your school doesn't have a summer problem. You have a structure problem.
About
Built by an operator.
Twenty years operating martial arts schools. Founder of Spark Membership Software, used by martial arts schools worldwide to manage everything from belts to billing.
I've trained instructors, fixed broken enrollment systems, watched students stay for a decade, and watched students leave because nobody learned their name.
Everything on this site comes from running real schools with real students, not from theory.
Off the mat
Life in frames.
Recommended by Ron
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