Treat Prospects Like Future Students
We treat leads like a transaction, then wonder why they ghost us.
For martial arts school owners
Grow your school.
Faster.
Marketing, retention, KPIs, and operations playbooks from Ron Sell's 20+ years running schools. Trusted by 12,000+ instructors and owners.
RON
What Ron writes about
The school owner's playbook.
01
Marketing for New Students
Filling the funnel with the right people.
02
Enrollments
Turning trials into long-term members.
03
Retention & Attrition
Keeping members engaged and present.
04
Martial Arts Operations
Systems that run the school for you.
05
KPIs, Stats & Metrics
The numbers every owner must know.
06
Mindset
The inner game of building a business.
From Ron's blog
Recent thinking.
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The Leaky Bucket: Why You Can 10x Your Leads and Still Go Broke
You do not have a lead problem. You have a leak problem.
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The best marketing strategies for a martial arts school
Martial arts school owners have gotten lazy with their marketing, and it is hurting their ability to get new members.
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How to create systems your team can follow
If a simple checklist can save lives on an airplane, a simple checklist will also save students from quitting.
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There are only 7 KPIs you need to keep track of in a martial arts school
If all you did was look at the seven most important KPIs every day, you could run a highly successful and highly profitable martial arts school.
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How do we keep students long term in our martial arts school?
Here is the biggest silver bullet magic trick you can do as a school owner: Give a damn.
About
Built by an operator.
Twenty years operating martial arts schools. Founder of Spark Membership Software, used by martial arts schools worldwide to manage everything from belts to billing.
I've trained instructors, fixed broken enrollment systems, watched students stay for a decade, and watched students leave because nobody learned their name.
Everything on this site comes from running real schools with real students, not from theory.
Off the mat
Life in frames.
Recommended by Ron
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