How to Market a Martial Arts School: Put Eight Lines in the Water
Learn how to market a martial arts school by casting eight lines instead of one: a simple way to diversify your marketing so a slow month never sinks your enrollment.
Blog
Martial Arts Business Growth
Ron Sell on operations, marketing, retention, KPIs, and mindset for martial arts business owners.
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How to Handle Enrollment Objections in Martial Arts: Answer Them Before They're Asked
Learn how to handle the four most common martial arts enrollment objections (time, money, commitment, trust) by answering them before a parent ever asks.
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When a Student Wants to Quit, What Do You Do (or Say)?
When a martial arts student wants to quit, your words decide whether they stay. What to say, the real reasons behind it, and how to win them back.
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How to Get More Martial Arts Students: The 3-Step Lead-to-Trial Flow You Run From Your Phone
Want more martial arts students? Fill your trial calendar with a 3-step system you run from your phone: capture the lead, book the trial, confirm the appointment.
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Martial Arts Student Retention: The 4-Question Phone Call That Wins Drifting Students Back
A 3-minute, 4-question phone call is the best martial arts student retention tool you have. Here is exactly what to say to win back students who went quiet.
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You Don't Need More Hours. You Need to Get Off the Mat.
Your school doesn't have a time problem. You have a 'you're still doing everyone's job' problem.
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If You Wait For The Parent To Bring Up Summer, You've Already Lost
If you wait for the parent to bring up summer, you've already lost.
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Your School Doesn't Have A Summer Problem
Your school doesn't have a summer problem. You have a structure problem.
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Stop Letting Summer Walk Out The Door
The cancellation conversation isn't the problem. The fact that you're having it at all IS the problem.
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Treat Prospects Like Future Students
We treat leads like a transaction, then wonder why they ghost us.
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The Leaky Bucket: Why You Can 10x Your Leads and Still Go Broke
You do not have a lead problem. You have a leak problem.
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The best marketing strategies for a martial arts school
Martial arts school owners have gotten lazy with their marketing, and it is hurting their ability to get new members.
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How to create systems your team can follow
If a simple checklist can save lives on an airplane, a simple checklist will also save students from quitting.
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There are only 7 KPIs you need to keep track of in a martial arts school
If all you did was look at the seven most important KPIs every day, you could run a highly successful and highly profitable martial arts school.
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How do we keep students long term in our martial arts school?
Here is the biggest silver bullet magic trick you can do as a school owner: Give a damn.